Author: Mira Ortegon

Latest

Amazon’s Alexa has reshaped how millions of American consumers live and behave at home. We might think of Alexa as that robot we yell at to set a timer, yet Amazon recently announced that it had bigger plans in store for the device. That’...

Alexa, Am I Dying?

Amazon’s Alexa has reshaped how millions of American consumers live and behave at home. We might think of Alexa as that robot we yell at to set a timer, yet Amazon recently announced that it had bigger plans in store for the device. That’...

Colin Kaepernick’s Nike sponsorship, Kendall Jenner’s advertising stint with Pepsi, and Gillette’s The Best Men Can Be campaign demonstrate the growing popularization of brand activism. The use of popular social activism issues in marketing is ...

The Danger of Branding Social Activism

Colin Kaepernick’s Nike sponsorship, Kendall Jenner’s advertising stint with Pepsi, and Gillette’s The Best Men Can Be campaign demonstrate the growing popularization of brand activism. The use of popular social activism issues in marketing is ...