In 2006, pharmaceutical giant Pfizer launched a $258 million advertising campaign for Lipitor, a high cholesterol treatment. One ad showed Dr. Robert Jarvik M.D. expertly rowing across a lake. Yet unbeknownst to most viewers, Pfizer used a body doubl...
Ashwin Palaniappan
Latest
In 2006, pharmaceutical giant Pfizer launched a $258 million advertising campaign for Lipitor, a high cholesterol treatment. One ad showed Dr. Robert Jarvik M.D. expertly rowing across a lake. Yet unbeknownst to most viewers, Pfizer used a body doubl...
Ashwin Palaniappan
Ashwin Palaniappan