In 2006, pharmaceutical giant Pfizer launched a $258 million advertising campaign for Lipitor, a high cholesterol treatment. One ad showed Dr. Robert Jarvik M.D. expertly rowing across a lake. Yet unbeknownst to most viewers, Pfizer used a body doubl...
Tag: direct to consumer advertising
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In 2006, pharmaceutical giant Pfizer launched a $258 million advertising campaign for Lipitor, a high cholesterol treatment. One ad showed Dr. Robert Jarvik M.D. expertly rowing across a lake. Yet unbeknownst to most viewers, Pfizer used a body doubl...