Colin Kaepernick’s Nike sponsorship, Kendall Jenner’s advertising stint with Pepsi, and Gillette’s The Best Men Can Be campaign demonstrate the growing popularization of brand activism. The use of popular social activism issues in marketing is ...
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Colin Kaepernick’s Nike sponsorship, Kendall Jenner’s advertising stint with Pepsi, and Gillette’s The Best Men Can Be campaign demonstrate the growing popularization of brand activism. The use of popular social activism issues in marketing is ...