In 2006, pharmaceutical giant Pfizer launched a $258 million advertising campaign for Lipitor, a high cholesterol treatment. One ad showed Dr. Robert Jarvik M.D. expertly rowing across a lake. Yet unbeknownst to most viewers, Pfizer used a body doubl...
Tag: pharmaceutical companies
In 2006, pharmaceutical giant Pfizer launched a $258 million advertising campaign for Lipitor, a high cholesterol treatment. One ad showed Dr. Robert Jarvik M.D. expertly rowing across a lake. Yet unbeknownst to most viewers, Pfizer used a body doubl...
There’s no question about it: prescription drug costs in the United States are unaffordable for many Americans. So whose fault is it? Consumers and politicians generally place most of the blame on ‘Big Pharma,’ alleging that, as the entity resp...
There’s no question about it: prescription drug costs in the United States are unaffordable for many Americans. So whose fault is it? Consumers and politicians generally place most of the blame on ‘Big Pharma,’ alleging that, as the entity resp...
10,000 more Americans die per year from opioid overdoses than during the peak of the AIDS epidemic. Drug overdoses, a large majority of which stem from opioid use, have elbowed out car crashes and gun shootings as the leading cause of death among Ame...
10,000 more Americans die per year from opioid overdoses than during the peak of the AIDS epidemic. Drug overdoses, a large majority of which stem from opioid use, have elbowed out car crashes and gun shootings as the leading cause of death among Ame...