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Tag: social activism

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Beyoncé’s “Flawless” played in the background as the model walked out onto the runway. The shirt she was showcasing was plain—a standard white tee—but the slogan on the front of it caught people’s attention: “We should all be feminists...

Not Exactly Model Activism

Beyoncé’s “Flawless” played in the background as the model walked out onto the runway. The shirt she was showcasing was plain—a standard white tee—but the slogan on the front of it caught people’s attention: “We should all be feminists...

Colin Kaepernick’s Nike sponsorship, Kendall Jenner’s advertising stint with Pepsi, and Gillette’s The Best Men Can Be campaign demonstrate the growing popularization of brand activism. The use of popular social activism issues in marketing is ...

The Danger of Branding Social Activism

Colin Kaepernick’s Nike sponsorship, Kendall Jenner’s advertising stint with Pepsi, and Gillette’s The Best Men Can Be campaign demonstrate the growing popularization of brand activism. The use of popular social activism issues in marketing is ...